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Bogotá.- According to the Colombian Chamber of Electronic Commerce, Ccce, the country has 39.34 million internet users (representing 74% of the population), of which 71% are already constant buyers of digital stores.
This is reflected in the sales figures, which in the first half of 2023 reached 30.2 billion, an increase of 17% over the same period of 2022, and 40% since 2021 in the number of transactions.
The three sectors that showed the highest growth compared to 2022 are: adult fashion, which grew by 18.7%; the health and beauty sector, with a growth of 29.6% and, finally, the department store sector, with a growth of 29%. These figures underscore the growing consumer confidence in conducting digital transactions and the importance of ecommerce in the economic landscape.
It is noteworthy that the sales channel that grew the most during the year was catalog sales, with an increase of more than 170%.
Latin America is the second fastest growing region in terms of ecommerce retail with a growth of 14.3%. According to E Marketer, a market research company, it is expected to be the leading ecommerce region by 2027, ahead of the Middle East and Africa.
In this context, Colombia is the sixth country in ecommerce retail, only behind Argentina, Philippines, Malaysia, India and Mexico, with a growth rate of 15.4 % in 2023.
